Theory's methodology champions the irreplaceable depth of human cognition by exploring not just what we think, but how we think. Our three-phase approach mirrors the fundamental processes of genuine intellectual inquiry.
PRISMA
In the archaic wedding industry, Prisma sought to be a fresh design solution for nontraditional couples. Working directly with the founder during the pre-launch stage, Theory was responsible for developing a cultural strategy.
QUESTION
What assumptions about "wedding culture" exclude overlooked couples? Theory used academic-based research methodologies to interrogate conventional wedding industry practices. We conducted 47 interviews across 12 identity groups, challenging surface-level assumptions about couple demographics and revealing cultural nuances that traditional market research overlooks.
WORKSHOP
How do we build inclusive brand intelligence in real-time? Our team developed culturally-informed communications insights. Through immersive working sessions, we co-created an approachable verbal identity that authentically resonated with different audience segments while building Prisma’s capacity for ongoing cultural decision-making.
THEORIZE
Theory developed all launch comms across webX, email, and social platforms. We defined verbal identity and content pillars unique to Prisma’s challenger brand personality.
QUESTION
What assumptions about "wedding culture" exclude overlooked couples? Theory used academic-based research methodologies to interrogate conventional wedding industry practices. We conducted 47 interviews across 12 identity groups, challenging surface-level assumptions about couple demographics and revealing cultural nuances that traditional market research overlooks.
WORKSHOP
How do we build inclusive brand intelligence in real-time? Our team developed culturally-informed communications insights. Through immersive working sessions, we co-created an approachable verbal identity that authentically resonated with different audience segments while building Prisma’s capacity for ongoing cultural decision-making.
THEORIZE
Theory developed all launch comms across webX, email, and social platforms. We defined verbal identity and content pillars unique to Prisma’s challenger brand personality.
QUESTION
What assumptions about "wedding culture" exclude overlooked couples? Theory used academic-based research methodologies to interrogate conventional wedding industry practices. We conducted 47 interviews across 12 identity groups, challenging surface-level assumptions about couple demographics and revealing cultural nuances that traditional market research overlooks.
WORKSHOP
How do we build inclusive brand intelligence in real-time? Our team developed culturally-informed communications insights. Through immersive working sessions, we co-created an approachable verbal identity that authentically resonated with different audience segments while building Prisma’s capacity for ongoing cultural decision-making.
THEORIZE
Theory developed all launch comms across webX, email, and social platforms. We defined verbal identity and content pillars unique to Prisma’s challenger brand personality.
(PRIVATE CLIENT)
COMMERCIAL REAL ESTATE FIRM
Amid the 2024 political pressure that spotlighted Diversity, Equity, and Inclusion, Theory partnered with this firm's Chief Impact Officer to amplify company values while maintaining internal morale.
QUESTION
How do shifting political landscapes impact organizational DEI strategies? Theory's academic partners provided emerging research beyond traditional business reports, interrogating assumptions about DEI implementation and uncovering nuanced impacts across different organizational levels and cultural contexts.
WORKSHOP
Where do scholars and executives co-create cultural intelligence? We facilitated immersive workshops with senior leadership spanning "Globalized DEI Communication," "Dismantling Oppression in Brand Storytelling," and "Department Renaming." These weren't training sessions—they were collaborative spaces where academic expertise met executive decision-making to build lasting cultural competency.
THEORIZE
How do we construct frameworks for values-driven leadership during uncertainty? We developed a comprehensive year-long thought leadership strategy as the firm transitioned from DEI to Impact Strategy, creating new theoretical models for authentic values communication. This included updated messaging for public websites, client sales materials, and social platforms—establishing principles that guide decision-making beyond political cycles.
QUESTION
How do shifting political landscapes impact organizational DEI strategies? Theory's academic partners provided emerging research beyond traditional business reports, interrogating assumptions about DEI implementation and uncovering nuanced impacts across different organizational levels and cultural contexts.
WORKSHOP
Where do scholars and executives co-create cultural intelligence? We facilitated immersive workshops with senior leadership spanning "Globalized DEI Communication," "Dismantling Oppression in Brand Storytelling," and "Department Renaming." These weren't training sessions—they were collaborative spaces where academic expertise met executive decision-making to build lasting cultural competency.
THEORIZE
How do we construct frameworks for values-driven leadership during uncertainty? We developed a comprehensive year-long thought leadership strategy as the firm transitioned from DEI to Impact Strategy, creating new theoretical models for authentic values communication. This included updated messaging for public websites, client sales materials, and social platforms—establishing principles that guide decision-making beyond political cycles.
QUESTION
How do shifting political landscapes impact organizational DEI strategies? Theory's academic partners provided emerging research beyond traditional business reports, interrogating assumptions about DEI implementation and uncovering nuanced impacts across different organizational levels and cultural contexts.
WORKSHOP
Where do scholars and executives co-create cultural intelligence? We facilitated immersive workshops with senior leadership spanning "Globalized DEI Communication," "Dismantling Oppression in Brand Storytelling," and "Department Renaming." These weren't training sessions—they were collaborative spaces where academic expertise met executive decision-making to build lasting cultural competency.
THEORIZE
How do we construct frameworks for values-driven leadership during uncertainty? We developed a comprehensive year-long thought leadership strategy as the firm transitioned from DEI to Impact Strategy, creating new theoretical models for authentic values communication. This included updated messaging for public websites, client sales materials, and social platforms—establishing principles that guide decision-making beyond political cycles.
POLICY LINK
A national research and action institute, PolicyLink was ready to launch a community engagement campaign that reimagined democracy beyond the act of voting while honoring Black women's historic contribution. In collaboration with Ghost Note, Theory's strategist established a powerful storytelling framework.
QUESTION
What assumptions about "democracy" overlook Black women's foundational contributions? Theory interrogated conventional narratives around democratic participation, challenging surface-level understanding of civic engagement. Inspired by PolicyLink's research findings, we unveiled collective sentiment around "democracy" and revealed cultural nuances about political power that traditional campaign strategies miss.
WORKSHOP
How do we build democratic intelligence through collaborative storytelling? Our team facilitated immersive working sessions that educated teams about Black women's historic contributions to democracy while co-creating campaign strategy. Through hands-on collaboration with PolicyLink and Ghost Note, we developed target audiences, creative concepts, messaging pillars, and channel tactics that authentically resonated with both anti-racist and persuadable audiences.
THEORIZE
Where do insights become frameworks for lasting democratic engagement? We constructed a comprehensive multi-year campaign strategy and brand identity that reimagined democratic participation beyond voting. Our framework established new theoretical models for honoring historical contributions while engaging multigenerational citizens, creating lasting principles for authentic political storytelling that guided both messaging and visual materials.
QUESTION
What assumptions about "democracy" overlook Black women's foundational contributions? Theory interrogated conventional narratives around democratic participation, challenging surface-level understanding of civic engagement. Inspired by PolicyLink's research findings, we unveiled collective sentiment around "democracy" and revealed cultural nuances about political power that traditional campaign strategies miss.
WORKSHOP
How do we build democratic intelligence through collaborative storytelling? Our team facilitated immersive working sessions that educated teams about Black women's historic contributions to democracy while co-creating campaign strategy. Through hands-on collaboration with PolicyLink and Ghost Note, we developed target audiences, creative concepts, messaging pillars, and channel tactics that authentically resonated with both anti-racist and persuadable audiences.
THEORIZE
Where do insights become frameworks for lasting democratic engagement? We constructed a comprehensive multi-year campaign strategy and brand identity that reimagined democratic participation beyond voting. Our framework established new theoretical models for honoring historical contributions while engaging multigenerational citizens, creating lasting principles for authentic political storytelling that guided both messaging and visual materials.
QUESTION
What assumptions about "democracy" overlook Black women's foundational contributions? Theory interrogated conventional narratives around democratic participation, challenging surface-level understanding of civic engagement. Inspired by PolicyLink's research findings, we unveiled collective sentiment around "democracy" and revealed cultural nuances about political power that traditional campaign strategies miss.
WORKSHOP
How do we build democratic intelligence through collaborative storytelling? Our team facilitated immersive working sessions that educated teams about Black women's historic contributions to democracy while co-creating campaign strategy. Through hands-on collaboration with PolicyLink and Ghost Note, we developed target audiences, creative concepts, messaging pillars, and channel tactics that authentically resonated with both anti-racist and persuadable audiences.
THEORIZE
Where do insights become frameworks for lasting democratic engagement? We constructed a comprehensive multi-year campaign strategy and brand identity that reimagined democratic participation beyond voting. Our framework established new theoretical models for honoring historical contributions while engaging multigenerational citizens, creating lasting principles for authentic political storytelling that guided both messaging and visual materials.
GET IN TOUCH
GET IN TOUCH
Whether you're looking to understand your audience at a new level or embed cultural intelligence throughout your creative process, we're here to explore what's possible.
Whether you're looking to understand your audience at a new level or embed cultural intelligence throughout your creative process, we're here to explore what's possible.
