While traditional agencies focus on creative execution, Theory embeds education throughout our process, elevating both the final deliverables and your internal awareness.
Our team partners with professors, researchers, and cultural experts to ensure brands tell stories that are culturally informed and ethically grounded.
While traditional agencies focus on creative execution, Theory embeds education throughout our process, elevating both the final deliverables and your internal awareness.
Our team partners with professors, researchers, and cultural experts to ensure brands tell stories that are culturally informed and ethically grounded.
While traditional agencies focus on creative execution, Theory embeds education throughout our process, elevating both the final deliverables and your internal awareness.
Our team partners with professors, researchers, and sociocultural experts to help brands tell richer and more rooted stories.
OUR SERVICES
OUR SERVICES
Creative Consulting
Intelligence Partner
Bespoke Workshops
Creative Consulting
Holistic partnership from research to execution. We embed academic intelligence throughout your entire creative process while developing powerful brand outcomes.
Creative Consulting
Holistic partnership from research to execution. We embed academic intelligence throughout your entire creative process while developing powerful brand outcomes.
Intelligence Partner
Think of us as your resident cultural intelligence team. We monitor key shifts, provide quarterly check-ins, and offer guidance when culture shifts faster than your campaign timeline.
Bespoke Workshops
Tailored learning sessions for subject or audience insight. You’ll leave with academic intelligence that transforms how you connect with your audience.
Creative Consulting
Holistic partnership from research to execution. We embed academic intelligence throughout your entire creative process while developing powerful brand outcomes.
Intelligence Partner
Think of us as your resident cultural intelligence team. We monitor key shifts, provide quarterly check-ins, and offer guidance when culture shifts faster than your campaign timeline.
Bespoke Workshops
Tailored learning sessions for subject or audience insight. You’ll leave with academic intelligence that transforms how you connect with your audience.
WHERE WE'VE MADE AN IMPACT
OUR TEAM
FOUNDER
KAYLIN YOUNG
KAYLIN YOUNG
Kaylin is an award-winning strategist who has led inclusive corporate messaging and strengthened marketing initiatives for over 30+ global brands across finance, tech, media, and beyond.
Her philosophy of dismantling oppression through research and storytelling is at the heart of her call to launch Theory.
Kaylin is the founder of Theory and has led strategic storytelling for 30+ global brands, public figures, and high-growth startups. Kaylin’s philosophy of creative learning and certified awareness of dismantling oppression has garnered Webby Awards, driven $5M> in revenue, and preserved brand reputation amid cultural shifts.
BUSINESS DEVELOPMENT & SALES LEAD
MICHELLE BURNEY
MICHELLE BURNEY
Michelle is a sales strategist and business development leader who has a proven record of securing major brand partnerships, scaling revenue, and building systems that sustain growth.
Michelle is a sales strategist and business development leader who has a proven record of securing major brand partnerships, scaling revenue, and building systems that sustain growth.
Michelle is a sales strategist and business development leader who has a proven record of securing major brand partnerships, scaling revenue, and building systems that sustain growth.
RESEARCH ASSISTANT
(Theory alum)
MAKENZIE JONES
MAKENZIE JONES
In our pre-launch phase, Makenzie transformed trends and data into actionable insights using her perspective as a recent Computer Science & Communications graduate to drive Theory's brand offerings and storytelling.
SENIOR DIGITAL DESIGNER & ART DIRECTOR
LORAH O'DONNELL
LORAH O'DONNELL
Lorah is a multi-disciplinary creative based in New York City with over a decade of industry experience.
Lorah is a multi-disciplinary creative based in New York City with over a decade of industry experience.
GET IN TOUCH
GET IN TOUCH
Whether you're looking to understand your audience at a new level or embed cultural intelligence throughout your creative process, we're here to explore what's possible.
Whether you're looking to understand your audience at a new level or embed cultural intelligence throughout your creative process, we're here to explore what's possible.
